the regent experience
To provide a starting point for identifying ideal, luxury cruise prospects, we’ve pulled together some common traits, behaviors, and data points. This information is purely intended as a guide and does not encompass the whole of our wide range of clientele, many of which were once premium luxury cruisers before discovering the unrivaled levels of luxury we offer. the ideal client
DEMO PROFILE ◆ Target Age: 50+ | Average age: 61 ◆ 83% of guests are married ◆ 79% of guests do not have children at home ◆ 37% of guests have a master’s degree ◆ Net worth average: $500k+
COMMON TRAVEL BEHAVIORS ◆ Average vacation length: 2 weeks
◆ Average planning timing: 9–12 months prior to sailing ◆ Average booking timing: 7–9 months prior to sailing ◆ Approximated average vacation spend per person: $10,000 ◆ They tend to enjoy sharing travel stories with family, friends, and colleagues ◆ They enjoy and value five-star hotels (e.g., Mandarin Oriental, Ritz-Carlton and Waldorf Astoria) ◆ They value the highest quality cuisine ◆ They usually have elite flyer status and are more likely to fly business class
TYPICAL MINDSET ◆ Most have a deep passion for travel ◆ Discovering new destinations, learning about different cultures and tasting new cuisine is valued by most ◆ The ideal guest appreciates and is often accustomed to the finer things in life ◆ While hobbies and interests range, they may often include things like theater, golf, travel, cooking and a love of reading
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